Everything starts with radio. Here’s what we build from there.
10 station brands across Fort Wayne and South Bend put your brand in front of virtually every local demographic, powered by voices your community already trusts.
Radio generates audience intelligence and brand recognition. Our digital campaigns capture that momentum through search, display, video, social, and retargeting.
Award-winning contesting programs generate real opt-in leads and first-party data your business owns, not rented from a platform.
In-dash audience intelligence, spot verification, and website lift tracking connect your advertising to real business outcomes. - Digital audio verification.
From concept to on-air execution, our creative team builds campaigns designed specifically for local audiences.
Events like Stuff-A-Bus and Ultimate Tailgate Party create real-world brand connections that digital campaigns cannot replicate.
Most agencies manage channels. We manage the system that makes them work together.
Radio’s reach builds brand recognition. Digital amplifies it.
Measurement proves what worked.
Your brand reaches listeners across Fort Wayne and South Bend through our 10 radio station brands and the local trusted voices people hear every day.
Radio builds brand recognition and audience intelligence. Our digital campaigns capture that momentum through search, display, video, social, and retargeting.
Measurement tools connect your advertising to real outcomes through website lift tracking and digital audio verification.
No other agency in Fort Wayne or South Bend owns the airwaves. That structural advantage makes every campaign more credible, more targeted, and more measurable.
Our contesting programs generate real opt-in audiences and first-party data your competitors do not have access to.
Website lift tracking and digital audio verification show when your advertising drives real customer behavior.
Radio builds brand recognition that influences search behavior. Some listeners search for a service and choose the brand they recognize from radio. Others search directly for the business they remember. Our digital campaigns capture that demand through search, display, social, and retargeting.
For more than 100 years, our stations have been part of the Fort Wayne and South Bend communities. The voices your customers hear every day are already trusted by local audiences, a legacy recognized with two NAB Marconi Awards and a National Association of Broadcasters Service to America Award.
We are not a national media conglomerate. We are a family-owned company invested in the long-term success of the communities we serve.
Campaign that shows the radio + digital + measurement combination. Options include TinCaps, or Crossroad Tours. See more case studies
Since working with Federated Media our customer foot traffic has increased 100%!
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Include logos of recognizable local clients. Review with sales leadership for approval before publishing.
We work with local and regional businesses at every stage of their marketing journey. Here are the questions we hear most often.
Federated Media is a marketing agency in Fort Wayne and South Bend built on 10 local radio station brands. The company combines radio advertising, digital marketing, first-party audience data, and measurement tools to help local businesses run advertising campaigns that produce measurable results.
Yes. Radio advertising remains one of the most effective ways to reach local audiences because people listen during commutes, at work, and throughout their daily routines. Federated Media enhances radio campaigns with measurement tools that connect advertising to real audience behavior, such as website visits and engagement.
Advertising investment depends on the market, campaign goals, and the stations or digital channels involved. Instead of offering one-size-fits-all pricing, Federated Media builds custom campaign plans tailored to each business and includes measurement tools so advertisers can clearly see what their investment produces.
Yes. Federated Digital Solutions offers search marketing, display advertising, video campaigns, social media advertising, and retargeting. However, digital campaigns often perform best when supported by the brand recognition and audience reach generated by radio advertising.
Federated Media uses several tools to connect advertising activity to real outcomes. These include in-dash listener intelligence from connected vehicles, ad-verification technology that confirms when spots run, and website-visit lift tracking that shows when advertising drives online traffic.
Businesses with broad local audiences tend to benefit most from radio advertising. This includes industries such as home services, legal, healthcare, retail, restaurants, automotive, financial services, and events. Radio is especially effective for building brand trust and consistently reaching large local audiences.
Most marketing agencies buy media placements from outside vendors. Federated Media owns the media infrastructure. Our 10 radio station brands, first-party audience data programs, and campaign measurement tools allow us to build advertising campaigns that other agencies cannot replicate.
Combining radio and digital advertising creates stronger marketing campaigns because each channel supports the other. Radio builds brand recognition and trust with local audiences, while digital advertising captures the search traffic and online engagement generated by radio campaigns.
Whether you’re evaluating radio for the first time or looking to sharpen a campaign that’s already running, these resources were built for local business decision-makers.
How many people can you actually reach in these markets? This report breaks down station audiences, demographic coverage, and what that means for your campaign. Gated — lead capture form
Not a debate about which is better — a practical guide to understanding how each channel works, what it’s best suited for, and why the combination outperforms either alone. Gated — lead capture form
The tools exist. This guide explains what to track, how to interpret lift data, and what good radio measurement looks like in practice. Ungated — blog / authority content
Real campaigns, real results. Browse by industry, market, or campaign type to see how Federated Media has driven measurable outcomes for local and regional businesses. Ungated — links to individual case studies
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A discovery call takes about 30 minutes. You will talk with a local expert who understands these markets and can show you how a campaign built on real audience data works. There is no obligation and no corporate script. You will hear back within one business day.
Schedule a discovery call with a local expert who will learn about your business, your market, and your advertising goals.
We build a campaign plan around your objectives, including station selection, creative direction, digital amplification, and measurement.
Your campaign goes live across radio and digital channels. Reporting begins immediately, so you can see what is working.
Federated Media. The one-of-one agency. Powered by radio.
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